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How to monetize your blog using Linqia: Pros and Cons

As someone who has been blogging less than a year I have been testing new ways to monetize my blog.  Recently, I finished my first Linqia campaign and want to tell you how to monetize your blog using Linqia!  It is a fairly simple and straightforward way to make money with a small audience.

How to monetize your blog using Linqia

See how I made money on my first Linqia campaign with Graco! Monetize your blog and I'll explain what helped, hurt, and how you get paid with Linqia. #Linqia #blueandhazel #monetizeyourblog #workwithbrands
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This post contains affiliate links.

What is Linqia?

This is a site that matches influencers/bloggers with brands and then pays you per click when you drive traffic to the brand’s landing page.  You get a product allowance to buy a specific product with as well.

Who can join?

If you have 2500 social following or unique monthly visitors to your blog and live in the U.S. or Canada you can join.

How to sign up for Linqia:

It is quick to do and I got approved within a day or so.  I had less than 1,000 monthly page views on my blog when I joined but I also had around 1,000 Instagram followers and a couple thousand on Twitter. You can sign up here.

Twitter can really be a great way to monetize your blog using Linqia. I see people’s Linqia links on there all the time now that I know what to look for! Check out my post How to gain Twitter Followers to get sponsored posts. I explain how I quickly gained my first few thousand Twitter followers in my niche.

Connect your social channels

After getting accepted I filled out a profile which lets Linqia know who my audience is. Then, I connected all my social channels and google analytics with a click of a button on the dashboard of my Linqia homepage, which lets them see how many people you influence.

I got an email about a month later saying I was invited to join a campaign! Maybe it’s sooner for some small bloggers but I don’t know.

Monetize your blog using Linqia pay per click;
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What is required in a Linqia campaign?

When you join a Linqia campaign you usually have to:

  1. Go to a store and buy the product with your own money.
  2. Write a sponsored blog post featuring that product.
  3. Use their special tracking link in your posts/social media so they can track your clicks.

My first Linqia campaign

I had to write a short blog post promoting one of Graco’s car seats (you can see my blog post for the campaign here).

I had to buy one of three car seat options online or in store.  Keep in mind it was with my own money. Linqia pays via PayPal 45 days after the campaign ends, which includes product reimbursement PLUS what you make per click.

That was a major disappointment to me as I didn’t like paying for it out of pocket. I did get paid though and on time.

Related Post: My blog traffic increase: 0-11 thousand pageviews in one month

How much money can you make with Linqia?

They pay around 80 cents per click plus a product stipend that is always more than the product actually costs.  In my case, I got reimbursed $225 for the car seat plus about $60 from clicks.

Since this was my first campaign, they assigned me a “click goal” of 81 clicks.  They estimated this goal based on my audience size.  If I met that goal, then the “click goal” would be raised the next campaign. So more traffic/clicks is a huge advantage here, but smaller bloggers can still make a little money.

Update Jan 2018: 

My traffic is MUCH higher than my first campaign, consistently over 30K pageviews/month. I have participated in a few more campaigns with Linqia but find it difficult to get a ton of clicks and have never had my click goal raised over 80. This is something I need to learn to fix or Linqia is too much work for my time, as it requires me to do a lot of promoting and tweeting to get daily clicks!

What happens if you get over or under the click goal?

Important note!! You will not get paid for any clicks over the click goal, but your click goal will get raised your next campaign.  So some bigger bloggers actually hate Linqia because they can easily over perform and not get paid extra.

I was just under my click goal, so my earning potential will not go up until I can complete another campaign and meet my click goal. I believe they average your last two campaign click totals to come up with a new “click goal”.

Twitter really helped get those clicks for me and I can show you how simple it was for me to grow a Twitter audience in my niche here. I had no prior Twitter experience and started with zero followers.

Related Post: How to make $10 every time the kids are napping with website usability testing

What brands have you worked with through Linqia?

I only see brands offered to me in the motherhood niche because of how I filled out my Linqia profile. So far I’ve seen offers for:

  • Kleenex
  • Libman cleaning supplies
  • Goldfish crackers
  • Tree Top
  • Graco baby products
  • Babybell Cheese
  • Happy Baby

Pros and Cons for Linqia campaigns

Pros:

  • Overall, I was STOKED to get a free car seat! That alone made this campaign worth it to me, so clicks were actually just a bonus! I would say if the product is something you need or would buy anyway, then it is worth it just for that.
  • You get reimbursed a set amount to buy the product.  It’s always more than needed.  Like $15 product budget to buy a bag of goldfish, or $25 product budget to buy a $10 mop.
  • There is potential to earn a couple hundred bucks every campaign in clicks!
  • Many small bloggers can over perform and their click goal increases the next time.
  • It’s a good way to start trying out sponsored posts if you are new.

Related Post: How Ebates can save you hundreds of dollars this year

Cons:

  • Clicks were WAY more work to get than I expected. I would post to my Twitter daily during the 3-week campaign, as well as put the link in my Instagram bio and my Facebook page.
  • I was checking my click numbers every day for three weeks (that’s how long campaigns usually are) which just stressed me out and was time consuming.
  • I didn’t love how much I had to advertise to get clicks.
  • I got way more page views than clicks so I’ll need to learn how to better convert clicks.
  • I get emailed about campaigns that are a bad fit for my audience (which happens).
  • Update Jan 2018: Now that I charge over $350 for a sponsored post on my blog, Linqia is not worth my time unless I have not lined up other sponsored posts.

Overall, Linqia is another tool to monetize your blog

In order to make more money, I’ll need to outperform on clicks to get better pay.  Since I’m only getting reimbursed up to $60 at this point for promoting say Goldfish crackers, then I would only accept a campaign if I didn’t have a higher paying campaign on my calendar.

Don’t get me wrong,  if you are making zero dollars on your blog, then, by all means, $60 is like AMEN! I know, I’ve been there! And that’s why this could be a really great thing for you too.

I honestly prefer pitching brands directly, but Linqia is another avenue of income.

If you want me to teach you how I work with brands and get FREE product, read this post! I started working with brands with just 1000 Instagram followers and a new blog and less than 1,000 monthly page views!

What are your questions about working with Linqia?! Leave a comment and I’ll get back to you.

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